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Ward Hanson

(650) 776-5503





Dr. Ward A. Hanson studies the impact of high technology and innovation. Of special interest is the Internet, and he has pioneered courses, online materials, and textbooks on the Internet Marketing and E-commerce. He is currently working on the economics of commercial space, especially large constellations of satellites for providing high-speed global Internet.

Dr. Hanson is a Lecturer in Economics at Stanford University, where he has taught since 2004, and will teach Economics of Innovation during spring 2021. Among his previous courses are the Economics of the Internet, Antitrust Economics, Internet Marketing and E-commerce, Pricing, and Space Policy (in the Stanford Department of Aeronautics and Astronautics). From 2004-2016, he was the SIEPR Policy Forum Director and Fellow with the Center for Employment and Economic Growth (CEEG) at the Stanford Institute for Economic Policy Research (SIEPR).

From 1995-2003 Dr. Hanson was a faculty member of the Graduate School of Business at Stanford University and a core faculty member of the Center for Electronic Business and Commerce. He has taught, researched, and written on Internet marketing, innovation policy, new product competition, product bundling, technology marketing, and pricing.

His pioneering textbook, the Principles of Internet Marketing has been translated into Chinese, Indonesian, Italian, Japanese, Russian, and Spanish. It grows out of the Internet Marketing course he first created in 1996 at the Stanford Graduate School of Business. A joint venture between Stanford and Unext.com adopted his book and course as the basis for an online suite of Internet Marketing classes. His second textbook, Internet Marketing and E-commerce, was co-authored with Kirthi Kalyanam.

Dr. Hanson has served as a consultant and expert witness on Internet marketing, marketing strategy, pricing, and competition. He has provided policy advice to various agencies of the U.S. government, and has served on a panel of Internet experts for the European Commission.

He has a B.A. from the University of Wisconsin-Madison and a Masters and Ph.D. in Economics from Stanford University. Previously faculty positions include the University of Chicago Graduate School of Business and the Krannert Graduate School of Management at Purdue University.

His curriculum vitae is available upon request.



University of Wisconsin - Madison (B.A.)

Stanford University (M.A., Ph.D.)



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